American Lighting Announces New Entertainment Division

American Lighting has recently announced some very exciting news – the launch of the new Entertainment & Professional Lighting Division, or E-PRO. As the head of the new division, I am energized and excited to bring this new line of products to the entertainment sector.

E-PRO is comprised of three separate brands, under the umbrella of American Lighting: Irradiant, Ilumenite and Geni. The Irradiant line of products is geared toward affordable and reliable products for DJs and indoor entertainment-focused venues. The Ilumenite family of products is also geared toward production needs, but is primarily comprised of products that are suitable for outdoor use. Finally, the Geni brand hits our club demographic featuring a broad range of moving lights.

While we have large range of products, and are continuing to expand, below is a sampling of a few offerings:

Light Bar Plus (IR-LFX-NBAR64-RGBA)

Irradiant’s popular LED Light Bar just got even more versatile:  RGB plus Amber, 3-pin plus 5-pin DMX In and Out, Power In plus Power Out (for easy daisy-chaining), plus manual brightness control for setting just-right static color levels.

  • Power consumption: 30W
  • Source:  64 x 10mm LEDs (R,G,B,A)
  • Control:  Auto, Sound, Master/Slave, DMX (5 modes: 4, 6, 8, 16 or 32 channels)
  • Dims: 44.3” x 4.5” x 6.3”
  • Weight: 10 lbs

LED High Power Wash (IR-PAR-24-1W-RGB)

The perfect compromise between small size and high output, the LED High Power Wash is a compact fixture with a tight enough beam for dramatic up-lighting yet wide enough to be used as a stage wash.  Colors are rich, bright and saturated.  Color mixes are smooth and well-blended without the need for diffusion.

  • Power consumption: 30W
  • Source: 24 x 1W LEDs (R, G, B @ 10 degree beam angle)
  • Control: Auto, Sound, Master/Slave, DMX (6 channels: R, G, B, color wheel, strobe, dimming)
  • Dims: 6” x 9” x 8”
  • Weight: 4.5 lbs

LED Mini UV Washer (IR-UV-192)

An ideal alternative to old glass blacklight tubes.  Its compact size, light weight and rugged case offer a UV solution that includes internal chase programs, DMX compatibility, strobe function and dimming, all in an inexpensive, portable fixture with low power consumption.

  • Power consumption: 15W
  • Source: 192 UV LEDs
  • Control: Auto, Sound, Master/Slave, DMX (3 channels)
  • Dims: 15.25” x 9.75” x 3.5”
  • Weight: 6.6 lbs

These, and other new products now being unveiled this week at Lightfair International in Las Vegas. Stop by and see us at booth 1137. If you are not attending this year, visit us at www.americanlighting.com for more information.

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American Lighting Is at LightFair International 2012 – Are You?

Are you at Lightfair International this week?  If you are don’t forget to stop by American Lighting’s booth 1137 this week, May 9-11, at the Las Vegas Convention Center.  Stop by and take a look at our new products that are part of our recently unveiled Entertainment & Professional Lighting Division (E-PRO).  And in Hall 1C you’ll be able to tour the industry’s-first Mobile LED Light Lab – ours of course!   

As part of the new E-PRO division American Lighting’s exclusive lighting brands will be in the booth including: Irradiant, Ilumenite and Geni.  Irradiant offers affordable effects for DJ’s and indoor venues, while Ilumenite targets the outdoor segment. The Geni brand features a range of moving lights, designed for club and pro-lighting applications.

Some of the high performance lighting products shown at Lightfair International and offered as part of E-PRO’s offerings include: the multi-purpose LED Light Bar Plus, the LED High Power Wash and the LED Mini UV Washer.

Other products that will be included as part of the new division include motorized spot and wash lights, outdoor wash and linear effects, all-in-one mobile LED PAR lighting packages, high-power static wash panels and blinders, customizable gobo projectors, DJ and club lighting effects such as strobes, UV lights, pin spots, mirror balls and atmospheric effects (fog, haze, snow and bubble machines).  DMX control software packages, rack mount DMX controllers and dimmers, indoor and outdoor video walls and theatrical follow spots will also be included.

Posted in Architectural Lighting, Business Lighting, Energy Efficiency, Fun Lighting, LED Businesses, LED Cities, Mobile LED Light Lab, Partner Education, Residential Lighting, Seasonal Lighting, Trade Shows | Comments Off

Attending Lightfair? Stop by the American Lighting Booth

If you’re at Lightfair International next week, May 9-11, in Las Vegas stop by American Lighting’s booth 1137, you won’t be disappointed. At the show we’re going to be unveiling a number of new LED lighting products and the Mobile Light Lab will also be on the show floor and will be open for tours during show hours in Hall 1B.

Featured in our booth will be a host of new products including the LED T8 with expanded 100-277 volt input range, Torcia in-ground light, Panorama flood light, LED under cabinet and line voltage LED Puck.  In addition a broad set of indoor and outdoor LED lights will also be shown including: LED Step Lights, LED Mini-Swivels, LED Bullet, LED PRIORI, LED Ruler, LED 4590, an expanded set of LED Downlights, LED Bulbs, LED Track heads, LED Street Lights, LED High Bays, LED Low Bays, LED Pendants, LED I-panels, LED Duo-flood Wall Washer, LED RGB Clearflex, LED Flexform Tape Light, Line Voltage Tape Light, LED Neon Flexbrite, RGB  4-wire, RGB Neon-Flexbrite, Linear Accent Series with LED Festoons and the LED Lightstar Reels.

Visitors to the Mobile Lab will see energy-efficient lighting for residential, commercial, and specialty markets.  All of the lighting contained in the 36-foot customized trailer features functional demonstrations of energy-saving LED and fluorescent lighting solutions. The travelling display specifically demonstrates American Lighting’s innovative line of products sold to electrical distributors, lighting showrooms and other partners.

To find out more about the American Lighting Mobile LED Light Lab go to http://www.americanlighting.com/mobile-led-light-lab.cfm or to schedule an appointment with American Lighting at Lightfair International please contact American Lighting, 800-880-1180.

Posted in Architectural Lighting, Business Lighting, Energy Efficiency, How To, LED Businesses, LED Cities, Mobile LED Light Lab, Residential Lighting, Seasonal Lighting, Trade Shows, Trends | Comments Off

Cut-to-length products and UL Ratings

American Lighting has a number of flexible linear lighting products that are suitable for a variety of applications and available in an assortment of colors and styles ranging from basic rope light to an LED version of neon. Linear Lighting and Rope Lighting products are made to be versatile and give customers the flexibility to modify their length as is suitable to their application – whether it’s cutting it to length or joining two runs together.

Q: Are rope lights or flexible lighting products UL listed?

A: When a product is customizable, it is most likely not going to have a UL rating, especially if it runs on line voltage(120V).  Many low voltage linear lighting products may not need to be UL rated as long as they are connected to a UL rated power supply (check local codes).To receive an Underwriter’s Laboratories (UL) rating an entire system, with all its standard components must be tested. When products / solutions are cut-to-length on site, UL ratings won’t apply as the product is being modified in the field to suit each application.

Consider American Lighting’s LED 4-Wire product (120V) that is available in warm white, cool white, or a color-changing version, using red, green, and blue LEDs. The product can be cut every 39 inches (1 meter) and can have single runs up to 200 feet. Jumpers can also be put between sections. And, that’s not all – customers can choose to run this product on a variety of drivers and controllers depending on the application.  This is a great example as there are quite a few variables that cannot be controlled. And because of the variables this product would be difficult to test as a standard system—because there is no standard system.

As a result, it’s difficult to get a UL rating on the product simply due to myriad of testing scenarios that would have to be performed. In addition, with linear product connections, there are UL requirements pertaining to how the connection to power is made that cannot be met in the field.  This does not mean that flexible lighting products or the practice of field modification is unsafe, they just don’t meet the specification established by the safety rating agency or have not been tested against the specification.

If a safety rating such as a UL listing is a requirement for your project there are many flexible lighting products, even some 150 foot spools of rope light that have a safety rating right out of the box.  In addition, UL Rated custom cut lengths of rope light and LED NeonFlex can be made in American Lighting’s facility and shipped to the job site.  Just keep in mind to maintain the safety rating these products may not be cut in the field.

Please contact American Lighting if you have additional questions about UL listings on flexible lighting products.

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How does the evolution of the Power Industry affect the Lighting Industry and you?

I call it the Green Thumb evolution.  The Lighting Industry has been getting wiser about energy usage and now the Power Industry is aggressively pushing forward and raising its energy- efficiency IQ as well. Over the past several years there has been an evolutionary leap that is broadening how we manage our energy usage and what is considered to be efficient.

How does the evolution of the Power Industry affect the Lighting Industry and you?  Well, for starters, the Power Industry is on the cusp of offering state-of-the-art meters that record and store energy usage and allows you to monitor and manage your consumption through a Smart Meter system.  With the introduction of Smart Meters you’ll now have the option of proactively monitoring your energy usage in 15 minute intervals, either online or through an in-home monitor. By monitoring energy usage in chosen intervals, you can determine what is using the most energy and when.  This system allows you to be in control and put an effective energy management plan in place.

Awareness is power.  And, understanding your energy usage, rates and needs can go a long way in helping  you to determine what cost-saving changes to implement, either by implementing technology or simply time-shifting some tasks.

Some utilities in Michigan, Minnesota, North Dakota, South Dakota and Wisconsin even offer “Time-of-Use” pricing, meaning electricity costs more during peak usage hours. If you find something requires more energy you can simply postpone that project to an alternate time when the energy rates are less expensive.  Timers and dimmers can be utilized at peak times or you can even redesign your lighting needs to optimize energy savings.  Before you do all of this you may want to contact your utility provider and learn how they price your usage.  Also, if you live in an area where electrical power is deregulated, such as Texas, it may be worth researching what other companies provide energy in your area so you can compare pricing and programs.

For example: If you monitor your energy levels for a month and find that between 6:00pm to 9:00pm you’re using twice the energy than during the day you may want to identify where you’re using the most energy when you’re home.  That will help you decide whether or not to add LED lighting in the kitchen, install dimmers to the lamps in high traffic areas such as the living room, exchange incandescent exterior lights with LED or compact fluorescent or whether to invest in more energy efficient appliances. You’ll also want to take into account daily household habits, too.

These are all things to consider when you are dedicated to lowering your energy usage and ultimately, your energy costs.  Keep in mind you’ll need to compare the up-front investment in energy saving technology with the savings you get in energy and maintenance costs over time to determine how quickly your investment will pay back. In many cases, energy efficient technology is more expensive to purchase than what you’re currently using.

Discovering the energy-using culprit is half the battle!  Understanding how your energy is used will increase your energy-saving objectives, and, for months to come you can better gauge your energy usage painlessly through your computer or in-home monitor.

Give yourself a pat on the back – You’ve just taken your Green Thumb to the next level effortlessly!

Posted in Architectural Lighting, Business Lighting, Energy Efficiency, Fluorescent, How To, LED Businesses, LED Cities, Residential Lighting, Seasonal Lighting | Comments Off